Clips from riverside_krystal_%20wilson_raw-video-cfr_krystal_%20wilson's%20s_0013
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[00:00:00] I invite you to have a look at, you know, who are you working with? Do you have goals? What is your plan? And I promise you this, if you don't know where you're fucking going, you're going to go nowhere.
. So if you don't want to repeat, or you have been repeating 2022, 2023, 2024, and you haven't yet sat down and thought about what do you want this year? Who do you want to become? What's your plan? Do you want to do more coaching? Do you need to do a breakthrough with me? Do you need business mentorship?
Do you need someone guiding you? Someone you can walk beside? Like if you're not creating that plan. You're going to go fucking nowhere and I can guarantee you, you're going to repeat the last couple of years.
[00:01:00] [00:02:00]
Hey guys, welcome back to the she who does podcast. I'm your host, Crystal Wilson. Let's fucking get into it. So this is episode 11. And if you remember, I actually released this podcast when I first launched it, it was November 11th, the 11th of the 11th. And today is our 11th episode. And I have an 11, 11 tattoo.
It is a really special and important number. To me, as it is to many people, many of you who are listening, you probably also love the number 1111. I feel like for me, it was the first angel number that really started to show up really strongly in my life was 1111.
And it showed up so aggressively that I could not ignore it which is why I have an 1111 tattoo and it's why the [00:03:00] date and number's just really special and important to me. So happy fricking episode 11, of the Shehu Dare podcast. It's really cool to be here, like I wanted to launch the Shehu Dare podcast.
Basically in 2023, I got the idea, but for me, it's always about like timing. Timing is important. Sometimes I jump and take action straight away when it feels intuitively like that's the move I need to make. But sometimes I get ideas and it's like, I'm not quite ready. I'm not quite ready. And sometimes I push through that.
And other times you know. Allow myself the time and space to marinate and make sure that it's the right time for me to actually take action on something in my business. And I feel like it was the perfect time for me. For those of you who've been following along, 2024 was very much a Maintenance year for me in business.
It was not a [00:04:00] growth year. And so I like to look at my years or months or quarters in business as season. So am I in a growth season or am I in a maintenance season? And. With 2024 being such a big year for fertility for us, we're actually entering our ninth year of fertility in 2025, lots of IVF last year.
And so I really slowed things down in my business. I didn't do any launches of my, Courses, I didn't do a lot of big promotions. There wasn't really a huge focus on bringing a lot of new people in. It was definitely more a year of maintenance for me, allowing myself to go through IVF and just nurture and look after myself first and foremost, and then really.
Rather than quantity of people. It was really about quality of people working intimately in one to one coaching and [00:05:00] mentorship with the right women. And I worked with some incredible women in 2024, which I'm absolutely so grateful for. And so it was very much a maintenance year for me, which was perfect.
And what I loved about 2024, which I've spoken in previous episodes was that even though it was a maintenance years for me in business, it wasn't a year where I didn't have really any big goals, no financial goals, no launch goals. It was just more about nurturing myself, nurturing my one to one clients.
Yeah. And stabilizing my business. Like I wasn't trying to have like huge or massive months in my business. It was just more about solid, stable, steady income while I was in this maintenance period going through IVF. And I'm so grateful because that's exactly what I created. I had such a safe, solid, secure, stable 2024.
I worked with incredible women. And which allowed [00:06:00] me to just look after myself while I IVF. However, we have kind of taken a pause on IVF, we're very much still on a fertility journey. I'm actually going to do a whole nother episode, I think it's like next, next week's episode where I give a full update on our, IVF slash fertility wellness journey that we're on.
And if you follow me on my personal Instagram at I am crystal Wilson, I share. in depth about our fertility journey there. So as we're kind of stopping IDF. We stopped in December after a third failed frozen embryo transfer. I am very much now feeling that fire within me that my motor being ignited and I'm ready to go and just feeling really like, okay, what are my goals?
What is my vision? What do I want to create this year? You know, do I have financial goals this year? Do I want to launch things this year? Do I want to [00:07:00] Get back into a growth period in my business. And it's just like, I didn't like sit down and decide it. It was like more like, this is where I've been pulled.
Like I very much feel 2025 for me personally is a huge growth year. Personally for myself, becoming the version of myself that can, you know, expand and hold more and do more and be more stepping into motherhood, Growing a multi multi six figure business, stepping into the identity of a seven figure business owner.
This is the kind of like downloads and drop ins where I'm feeling into my business for 2025. So I'm definitely feeling like I've gone from a maintenance stage in my business to a growth stage, and that's what 2025 is very much feeling for me. And I want to share with you some of the things that I'm doing that like have just felt super aligned.
I've been intuitively led to do, and I'm just taking action on [00:08:00] specifically to my business. You know, I've been in the coaching and mentoring space for the better half of a decade. I think this is like my 10th year in business. My first business, I wasn't a coach as such, but I was a business mentor and I had a team, a downline of like 7, 000 people all over the world.
And I spent four years coaching, leading, mentoring, mentoring. People in my business to grow their business and was able to help a lot of people all over the world, have a lot of success once that business for me was like, this was no longer aligned working underneath somebody else's business doing that.
I really. Felt like a huge calling that I wanted to launch my own thing, build my own brand, stand on my own stage. I launched She Who Dares. And so this, podcast, this business, this very much coaching, mentoring [00:09:00] business really launched in, late 2018 And it has been such a wild, expansive journey.
Since 2018, I've worked with hundreds of women. I've created and launched so many courses and programs. It's just been the most rewarding work. it's like my sole work. It's the work that, you know, deep down, I've always wanted to support, lead, help mentor people in this way. It's just come super naturally to me.
And I'm really grateful that this is the work that I get to do. And every day I'm like reminded of like, how much I love this work and how grateful I am to be here having this conversation, doing this work. So I've been in the coaching and mental space for a long time and Not only do I take the work that I do incredibly seriously, I really believe, obviously, like I couldn't do this work authentically, but I obviously very much believe in the power of [00:10:00] coaching and mentorship.
Absolutely. Like I have worked with so many coaches and mentors over the last decade. As a coach and mentor, I have invested in programs and courses to become a better coach and mentor to learn business and different strategies. I've invested a lot of money. I would say over the last decade, I've invested upwards of a hundred thousand dollars in my own growth and development.
Not only as a human being, so I can be the best version of myself, but so that I can be the best coach so that I can learn great business strategies that my business mentor clients are always getting the best information. It's so funny because in 2024, I think I shared this on like another episode previously, like I almost started working with a new mentor and like every cell in my body was like, no, that was September.
It was just before I was about to do my first frozen embryo transfer of 2024 and it was like such a big no, like every cell in my [00:11:00] body was like, no, you're not ready for this. This is not the right time to like work in this capacity with somebody. However, over the last couple of months, I've been watching somebody, I've been watching their growth, been watching how they're showing up.
I see a lot of myself in this person and they've just really grabbed my attention. And I've been umming and ahhing for the last couple of months of like, you know, You know, am I ready to work with somebody? Am I ready to do this type of work within my business? And so on the New Year's Eve at like 515 on the 31st of January, I actually signed up to a year long mentorship mastermind with over 50 other women in business in the online space.
And I wanted to share with you like the process. And like, I've been now in this, Mastermind experience for the last month. And I kind of wanted to just share with you guys my decision to do that. And like what I've been working on and my intention of why [00:12:00] I've decided to work with this person. You know, as I've mentioned, I've been in business a really, really long time and I've seen lots of like different trends and like things come and go, people come and go.
I've seen the industry like get attacked and now back on its up. Like I've just seen so much over the last decade in the online space. And one of the things that I personally noticed, I think with the rise of like TikTok and this really started to like affect my business and maybe 2022 was just seeing that like, okay.
Like what I have done in business the last however many years was just no longer working in the same way that it once did, like the actions that I would take to engage people, the influence that I had, I just started to notice that I wasn't making as much of an impact in the work, the content, the way I was showing up.
And so I started to notice that in [00:13:00] 2022 then dove into like launching strategies and all these different things to try and like, rectify what I was seeing show up in my business, which things were shifting and changing. And it was a lot to do with like video content. Like all of a sudden TikTok was this huge thing.
I had built my business without content being. At the forefront of my business. It wasn't even something that I saw important in my business, but then from about 2022, 2023. I started to notice, okay, I really need to learn how to become a content creator, like gone are the days as a coach or a mentor that if I'm aligned with my biggest value in business with just impact, am I going to be able to make that impact if I don't adapt to what's happening on social media?
So I've definitely felt in the last couple of years, like. I know the work I do is really fucking amazing. I've worked with hundreds of women. I know the impact of coaching mentorship. I know the impact of my [00:14:00] specific style of coaching and mentorship. And I realized over the last couple of years that I really need to put myself out there in a different way than how I have before.
And a lot of that has to come with creating content, creating video content, like social media has just changed over the last couple of years and how I used to engage my audience and how I used to have influence just is no longer translating in the changes in social media. So my intention. Especially in 2024.
I really started to like, okay, I really need to start making content. I need to figure this out because I will get left behind if I don't shift and mold with these changes in social media and just get the fuck over myself. I am going to be left behind. My work is going to be left behind. My impact will be left behind.
It is requiring me to change what I'm doing slightly and do it in a different way so that I can be myself. Make the [00:15:00] impact that I desire to make in business. And so that was my big intention that I've already had. And this new kind of mentor that I'm working with in this mastermind capacity. So it's more of a group experience is very big on like teaching you how to become a content creator.
Like, because it's just like, you fucking have to, it's 2025. Like what you were doing two to three years ago is no longer getting the same fucking result. It's time to get out of your fucking way and just start making content, making high quality value content. I mean, just like I'm doing on this podcast, but making it more specifically for Instagram.
Social media. And so that's the intent that I joined this mastermind because I have not grown up in the last decade where content has been important. In fact, it's been one of the last things that I do in my business every day or every week. It's never been something that I put a lot importance on because I didn't have to.
I was [00:16:00] able to create a multi six figure business. And content, not at all be something that I even had a strategy for something that I even felt like I needed to invest a lot of time or even money into to learn. It just happened so organically, but now there is just more people on social media, more people showing up as their most authentic selves, more people showing the world their power unapologetically, more coaches.
And it's just like, wow. It's become very apparent to me that if I don't change the way I'm showing up, And really get uncomfortable and do things in a different way, I'm going to be left behind. Like, when I started she who dares, like, it wasn't like, Oh, maybe I'll be a coach. It fucking called me.
I was called here to do this work. Okay. It is no mistake. Like everything I've been through all of my experiences, All the business success I've had along the way, the jobs I've had, but before I got into this, studied social welfare and was working in [00:17:00] child protective services.
Like everything has led me to this moment to make this impact. I was fucking called here and it's like really important to me. But it's required a major death of my ego at a fucking humbling and a universe bringing me to my knees to realize that I need to get the fuck out of my own way and just do the fucking thing because I come from an old school sales background, old school business background.
And one of the number one things in business is that you have, a funnel, you have a sales funnel. And if you stop putting like leads, prospects, people, whatever your business is in the top of your sales funnel, then sales dry up. And so when I look at like the top of my sales funnel, You know, five years ago, 10 years ago, three years ago, the way that I was getting people into the top of my funnel was so different to what it is now, so different to top of funnel work now, but also it stopped working.
[00:18:00] It just stopped working as well as it once did. and so when I look at content creation, it's become very apparent to me that content creation is the new top of funnel in business. It's like, that's how you're getting people's attention. And if you can really master how long you can hold people's attention for, then you're going to be able to make the impact, create the success, earn the money.
All of the things comes from that. It's such a valuable commodity in business is the length of time you're able to hold someone's attention. And so that's why I joined the mastermind, because I have seen that this is a massive pothole in my own business and I haven't ever educated myself at this degree or invested money or worked with somebody who specifically is teaching me this.
And so for me, my biggest intention in my business is becoming a content creator not because I want to become a content creator, but because I understand that this is now the way it is. [00:19:00] And if I don't learn these skills and get the fuck out of my own way and just start showing up in this new way, that I will be left behind and I won't be able to make the impact that I was called here to make.
And so that's what I'm fucking doing. I've joined a Mastermind membership with 50 other women. And I'm about to deep dive into content creation on my social media for the she who dares official that account, like I'm learning so much already because like the she who dares official account actually was an account that I started in like 2018 when I very first launched she who dares, and then I just let that account be dormant for many, many years.
And then I restarted it up in like \ late 2022, and I've been inconsistent and dibble dabble back from my original account, then to this account. So I haven't really treated , my content creation or my Instagram with any level of respect, which is a big thing that's [00:20:00] also going to change. one of the things I'm looking at right now, talking to my new mentor about is like, You know, should I actually start a new account?
Like we're about to go all in on content creation. I'm about to do my first content creation day where I'm batch reporting face to video content, which I'm like so excited about. Cause I feel like this medium is very natural. To me, however, I've just resisted it for so long, even though I have known that this is what I need to do.
So yeah, I'm really excited to make these moves and make these changes. I may start a new Instagram. I'm not sure I'm, finding out the info on that, Like, can I reignite an account? That's just not got the engagement or maybe the complete right audience, or do I start a new one?
So you'll see some changes over the next kind of month. And you know, it's really interesting, even though I've known this is a pothole in my own business, in my own journey, I knew this was a block for me. It's very interesting. Because I feel like I'm somebody who [00:21:00] naturally has a lot of boldness, a lot of power.
However, If I'm being really honest, I do believe that like I'm only showing up at maybe not even 50% of my capacity, of who I really am. And so another really big intention for me in 2025 is obviously to start creating content consistently. Just get the fuck out of my own way, but also like really show up consistently as me the most authentic, bold, powerful, direct in your fucking face.
Crystal Wilson. Cause that's who I am at my core. Like my mom always says, Crystal doesn't mince her words. Like you either love me or you don't shouldn't me. I either am for you or I am not. And that's kind of like how my whole life has been. I am a disruptor. I am somebody that either people just fucking love my vibe or I am way too much for people.
And I feel that, It might be shocking for you. If you follow me [00:22:00] on social media or even listen to this podcast for me to say that I'm only showing up less than 50 percent of like the truest, most authentic, powerful version of myself, but it's true. It is absolutely true. I do hold myself back. I do dilute my power.
I do dilute my voice, my boldness, my directness. My clients who work with me one on one know that that is not the case. Like I show up in our sessions all of myself, but when it comes to like putting that on social media, it's definitely been a block for me because my whole fucking life I've been told I'm too loud, I'm too talkative, I'm too much, I'm too this, I'm too that, I'm too sensitive.
Like I'm saying the wrong thing, I'm saying it the wrong way. You know, all of the things, and that's happened to me my whole life. And even though I've rebelled against that, there is still a part of me that has fear about just showing up face to camera and showing you , all of me, because I've been told my whole life [00:23:00] that all of me was too fucking much and maybe it is, but.
Fucking fine. Less than right? So it's a beautiful journey of growth for me as well to step into the version of me who's like, this is who I fucking am. Love it, hate it, whatever. That is not going to stop me. So I'm still a human being, ? So of course there might be fear and there might be hesitation and it's going to be a growth journey, but like I have many times before in my life.
I'm gonna feel the fear of all of this and I'm gonna take action and I'm gonna do the thing. And I think for me, what's really interesting is before I knew how to do it, what to do, the path that I'm now learning in this mentorship, this mastermind, it felt too hard. It felt too difficult to make the type of content that I wanted to make because I didn't feel like I had all the pieces being in this mastermind mentorship.
Is giving me the missing pieces of the puzzle. And so I'm feeling really [00:24:00] excited. I'm feeling really strong. I've got a solid plan and I feel like for me, once I know the steps, then I can take those steps, even with the fear, doubt, all of the stuff that comes up from my very human self. However, when I don't have those steps and I don't know how to make the puzzle, Plan, but I just know that it's something that I should do.
Then I can sit in like resistance and stalling and not taking action. And this is why coaching and mentorship is so incredibly powerful as somebody who's been in this industry a long time. The power that I have found within myself just in the last month, being in this mastermind, learning some of the very first steps that I need to take, it's empowered me, I'm excited, I'm ready to go, I've got a plan, and because I have a plan, then it's easy for me to take those steps and stick to that plan, even with fear, even with uncertainty, even with an inner mean girl, I'm [00:25:00] Even with self doubt.
And so this is where people I think get stuck. They don't invest in coaching. They don't invest in mentorship, which is basically working with somebody who is where you want to be. They're five, 10 steps ahead of you, five, 10 percent ahead of you. So they can say, this is the next step. Let's take it together.
You've fucking got this. Like there's so much power in that. And even after a decade in this industry as a coach, I fully am walking the walk as I have done for the last decade, but it's just really cool. It's been a little while since I've invested in some of the last time I worked with somebody was 2023.
So I didn't work with anyone. Like in this way for almost 18 months. And so it just feels really cool to be back in this space, like getting the steps, making a plan, and I'm going to make a whole heap of content. And guess what? You know what the coolest thing is? Like, it's going to take time to get good at it.
It's okay. Like I'm going to show up in my messy all over the place kind of taking action because it's not about the speed in which we take [00:26:00] action. It's about the fucking direction. And now that I have the direction and I know where I'm going and I have some of the missing puzzle pieces that I didn't have previously, I'm like, cool, let's fucking go.
So I'm super excited about that. And that fear that I've held onto about showing up online in this way feels like it's totally diminishing diminishing because I have those steps. I have those plans and I have those steps and plans because I'm in a mastermind. Somebody's helping me.
Who's already walked the path. Who's like, let me show you the way. So that's super, super cool. One of the other things that I've loved about being in this mastermind so far is as I've mentioned, I feel like I said this a lot, but like I've been doing this a long fucking time. This is a decade in the online coaching space.
And this particular person I'm working with is like, Honestly, in their infancy in business, but having fucking wild success, which is so inspiring to watch. And now that I'm like [00:27:00] in her space and in her world and kind of like in her mind, getting all of this kind of like guidance and, seeing what she's actually doing.
What's so amazing to me is how much I see of myself in her, ? A lot of the things that I am learning from her, I'm not learning for the first time. These are things that I used to do at the beginning of my journey, ? That I just forgot about. And so it's been this, Cool. Remembering like books that she's reading.
I read 10 years ago, you know, and I'm rereading them again. And I'm like, fuck, I forgot how good this was. Like things that she does to prime her morning. I'm like, I fucking used to do this. And then I like had all this success. So my success dipped and I forgot to do the things I forgot to keep doing the things that were helping me to become the version of myself who could hold and create multi six figure business and my dream of creating a seven figure business and the impact that all of that would create.
So it's [00:28:00] been super cool and inspiring to be like, Oh, Like I used to do this. In fact, I used to teach this and now I'm doing a lot of those really basic one percenters. She actually uses the same language, but I've used this language for a really long time. My own business about how a lot of the 1 percent things we say are not important.
I'm guilty of this, ? These little things that we do in our day to prime our day, prime our mindset. When we feel good, we dismiss them as not being. And the truth is the one percenters when compounded create the biggest impact in who we are being, our transformation, how we're showing up, our expansion, our capacity.
And so a lot of what I am learning is all those one percenters that I have done. Many times I forgot to do, I forgot to keep doing. So I've been priming myself in the morning implementing a lot of these things, which is really helping me to align to where I'm [00:29:00] going versus I've been in a maintenance period, as I mentioned at the beginning of this podcast for 2024, but I think the years before I felt more in survival mode.
I felt like I launched my business. I built it up. Got to multi six figures, had a lot of success. And then it felt like things got a bit hard, things weren't working as well as they used to. And I started to feel like I was operating more from like survival. And in that operating from like survival of trying to stabilize my business again, I had forgotten to focus on like where I'm going, what I'm creating.
Cause when you're in survival mode, it's like day to day, it's like week to week, month to month, it's hard to like connect to that big vision because you feel like you're in survival mode. And so all of last year, when I was in maintenance mode, I was scripting every day. I was like really stepping into like what I'm creating, who I need to become, what I'm holding my capacity.
And so the work had. Long started before I [00:30:00] even signed up this mentorship on the 31st of January, but it's super cool to be a month into it and just feel like, ah, . Like this is the right thing at the right time. And I have really big goals for 2025. A lot of it is about like who I am being, how I'm showing up, creating content consistently, doing the one percenters consistently.
And I really feel that This is going to have the biggest impact on my impact that I've ever seen in my business. And I'm really excited about it. . , you know, I've got a clear vision. I'm scripting. I know what I'm creating. I really am excited to see all this come to fruition in 2025, 2026 and beyond.
So I suppose for you, those of you who are listening, It's like, who's helping you? Who's coaching you? Who's mentoring you? Who's helping you give you the next step, helping you to create a plan. Because it doesn't matter what level you're at, whether you're a newbie, whether you're advanced, like I've been doing this a long time, 10 fucking years and I'm still getting so much value out of [00:31:00] being in masterminds mentorship, working with somebody who's.
Been in business literally a blip of a second compared to how long I've been in business, but she is out there in the trenches, building something amazing. And this is another point I want to make because it was on my little like notes in my head. I've worked with six, Seven, eight figure coaches, ?
And done courses in business with eight figure like , multimillion dollar businesses. . And what I love about this particular mentor that I'm working with now and the mastermind I'm in is that she's in the trenches now doing it. She didn't build her success 10 years ago, five years ago, and is now teaching people That method that she actually no longer does because it's been so long since she built her business.
She's in the trenches now. And I find that incredibly inspiring because having worked with many people over the years, when I worked with like seven and eight figure. Multi million [00:32:00] dollar business owners. I feel like they're no longer doing the thing that they're actually teaching me. And I want to be with somebody who's in the fucking trenches.
We're in the trenches together. We're in the arena together. We're building this together in real time. And that to me is super exciting. And I feel like when people work with me, that's what we do. We're in the arena together. We're walking side by side. We're doing it together. Like one of my clients, we just read a book together and every couple of chapters, we spoke about like what we were both learning, ?
So I'm in the fucking trenches in the arena with my clients. And this is the first time I'm working with somebody who's. Doing the same thing. And I'm finding that super like inspiring. It's lighting me up and it's keeping me in the energy of let's fucking go. What's our next move, you know? So yeah, I love that.
So. Yeah, I invite you to have a look at, you know, who are you working with? Do you have goals? What is your plan? And I [00:33:00] promise you this, if you don't know where you're fucking going, you're going to go nowhere.
. So if you don't want to repeat, or you have been repeating 2022, 2023, 2024, and you haven't yet sat down and thought about what do you want this year? Who do you want to become? What's your plan? Do you want to do more coaching? Do you need to do a breakthrough with me? Do you need business mentorship?
Do you need someone guiding you? Someone you can walk beside? Like if you're not creating that plan. You're going to go fucking nowhere and I can guarantee you, you're going to repeat the last couple of years. And so allow this episode to be your invitation, your permission slip to make a plan, find a coach, find a mentor, make the fucking investment, like get out of your own way and do the thing that's actually going to move the needle in your business.
And let's do this. . So follow along. If you're not already following she, who does account, come and follow the OG. Well, which is actually he does official. I may change accounts. I'll let you guys know. Let's see, but you can come on this journey with me. If this is [00:34:00] something that you're like, I know I need to do this too, as a business owner, and I'm not really making epic fucking content.
Come along, watch me. Basically, I've been doing a lot of planning in January. I've got my first content batching day at the end of January. And so from about mid February, you're going to start seeing this content plan coming out on my Instagram. You're going to see it in real time. I'm going to take you guys behind the scenes, no gatekeeping here.
I'm a newbie at this, and I'm going to allow myself to be a newbie at this. I'm not looking for perfection for myself. I'm looking for disciplined, consistent action. And that is my promise to myself. That's my promise to you. Let's fucking do this.
It's going to be an epic year, but only if you make a plan and you get out of your own fucking way.
[00:35:00] [00:36:00]
